Musings on Accounting Research by Steve

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Disney is doing behavioral economics research!!!!

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After 30 plus years in this business I am rarely surprised at anything I hear about anymore.  But the fact that Disney Research (a division of the Disney TV and Movie and Theme Park company) has a behavioral economics research program as well as a social psychology research program floored me.  Apparently Disney Research both hires researchers directly and engages in contract research with all sorts of academics – including social psyhologists and behavioral economists!  And that does not sound too Mickey Mouse to me!!!!  Maybe a little Goofy!!  But what do I know living up North in a Snow White world!!!  Okay enough puns for today.


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